Cosmetics and personal care
Personal care is bought against a specific need: a skin type, a concern, an ingredient to seek out or avoid. Those are exactly the attributes most catalogues hold as prose, which is why a shopper who knows precisely what they want still cannot narrow the shelf.
Ranked repair list in 48 hoursfrom one category export
The market
The situation
What a buyer here is trying to decide: Is this suitable for my skin and what I am trying to fix?
Skin type and concern held as marketing prose rather than structured values
Ingredient information present but unsearchable, which matters for allergies
Shade and finish ranges recorded inconsistently across brands
Repeat purchases lost because the catalogue cannot answer a suitability question
Red rows are the ones a purchase turns on and the catalogue mostly does not record. Those are the rows an audit surfaces and a coverage report buries.
| Value | |
|---|---|
| Skin type | 29% |
| Key ingredient | 41% |
| Concern addressed | 24% |
| Volume | 88% |
Where it usually already lives: Ingredient lists and supplier data you already hold for compliance. The audit usually finds this is a structuring job rather than an acquisition one.
Before and after
Before Pulse
After the repair
Coverage figures illustrate the shape of a catalogue in this sector. The only measured shelf on this site is on the method page.
What happens
Three things, and only the first one needs anything from you.
A CSV or JSON export of a single category. Product name, description, category, price, and whatever attributes you already record.
Every missing attribute scored by how much recording it would change what a buyer in your sector can decide, with the affected products attached.
Most of the repair is work your own team can do. When it is done we recompute on the repaired catalogue and show you exactly what moved.
Pick the shelf where you most suspect buyers struggle. You get a ranked list, the affected products, and half an hour with whoever owns merchandising.
A fixed fee, no obligation, and if your catalogue is already fine we will say so.