Technology and electronics
Electronics is the clearest version of this problem and the category we measured first. Buyers narrow on screen size, memory, storage and processor, and a catalogue that records three of those four cannot separate a shelf that needs all four.
The category behind our published methodfrom one category export
The market
The situation
What a buyer here is trying to decide: Which of these specifications actually fits what I need?
Specifications in the title string rather than in a filterable field
Generational naming that hides a real difference behind a model code
Ranges where a single attribute separates most of the shelf and is recorded worst
Comparison tables that cannot be built because the underlying fields are empty
Red rows are the ones a purchase turns on and the catalogue mostly does not record. Those are the rows an audit surfaces and a coverage report buries.
| Value | |
|---|---|
| Screen size | 63% |
| Memory | 72% |
| Storage | 74% |
| Processor | 25% |
Where it usually already lives: Mostly your own titles. On the laptop shelf we measured, 161 of 216 missing values were recoverable from text the merchant already owned, with no new data purchased.
Before and after
Before Pulse
After the repair
Coverage figures illustrate the shape of a catalogue in this sector. The only measured shelf on this site is on the method page.
What happens
Three things, and only the first one needs anything from you.
A CSV or JSON export of a single category. Product name, description, category, price, and whatever attributes you already record.
Every missing attribute scored by how much recording it would change what a buyer in your sector can decide, with the affected products attached.
Most of the repair is work your own team can do. When it is done we recompute on the repaired catalogue and show you exactly what moved.
Pick the shelf where you most suspect buyers struggle. You get a ranked list, the affected products, and half an hour with whoever owns merchandising.
A fixed fee, no obligation, and if your catalogue is already fine we will say so.