Furniture and homewares
Furniture sells on an image and is returned on a measurement. Depth, material, weight capacity and assembly are what decide the purchase and what drives the return, and they are the fields most often left to a paragraph of description.
Ranked repair list in 48 hoursfrom one category export
The market
The situation
What a buyer here is trying to decide: Will it fit, and is it made of what I think it is?
Dimensions written into descriptions rather than recorded as numbers
Material and finish described in marketing language that cannot be filtered
Returns driven by a fact the listing could have carried
Ranges where assembled and packed dimensions are used interchangeably
Red rows are the ones a purchase turns on and the catalogue mostly does not record. Those are the rows an audit surfaces and a coverage report buries.
| Value | |
|---|---|
| Assembled depth | 44% |
| Primary material | 52% |
| Weight capacity | 18% |
| Colour | 95% |
Where it usually already lives: Usually the supplier specification sheet, plus your own descriptions. Dimensions in particular are rarely missing from the business, only from the field.
Before and after
Before Pulse
After the repair
Coverage figures illustrate the shape of a catalogue in this sector. The only measured shelf on this site is on the method page.
What happens
Three things, and only the first one needs anything from you.
A CSV or JSON export of a single category. Product name, description, category, price, and whatever attributes you already record.
Every missing attribute scored by how much recording it would change what a buyer in your sector can decide, with the affected products attached.
Most of the repair is work your own team can do. When it is done we recompute on the repaired catalogue and show you exactly what moved.
Pick the shelf where you most suspect buyers struggle. You get a ranked list, the affected products, and half an hour with whoever owns merchandising.
A fixed fee, no obligation, and if your catalogue is already fine we will say so.