FMCG and consumer goods
Fast-moving goods are bought on small, specific facts: pack size, dietary claim, concentration, whether it suits a child. Those facts are printed on the packaging and photographed, which means a shopper can read them and your filters cannot.
Ranked repair list in 48 hoursfrom one category export
The market
The situation
What a buyer here is trying to decide: Which of these is right for my household?
Decisive facts that exist only inside the pack photograph
Pack size and unit price recorded inconsistently across a range
Dietary and allergen claims written into the description instead of a field
Ranges that grow by variant, where every variant looks identical in a grid
Red rows are the ones a purchase turns on and the catalogue mostly does not record. Those are the rows an audit surfaces and a coverage report buries.
| Value | |
|---|---|
| Pack size | 58% |
| Dietary claim | 31% |
| Concentration | 22% |
| Brand | 97% |
Where it usually already lives: Usually the label and the supplier specification. Much of it is already written in your own descriptions and marketing copy, which is the cheapest place an audit finds it.
Before and after
Before Pulse
After the repair
Coverage figures illustrate the shape of a catalogue in this sector. The only measured shelf on this site is on the method page.
What happens
Three things, and only the first one needs anything from you.
A CSV or JSON export of a single category. Product name, description, category, price, and whatever attributes you already record.
Every missing attribute scored by how much recording it would change what a buyer in your sector can decide, with the affected products attached.
Most of the repair is work your own team can do. When it is done we recompute on the repaired catalogue and show you exactly what moved.
Pick the shelf where you most suspect buyers struggle. You get a ranked list, the affected products, and half an hour with whoever owns merchandising.
A fixed fee, no obligation, and if your catalogue is already fine we will say so.