About
Pulse started from a narrow observation: a shopper cannot filter on a field your catalogue never recorded, so the most valuable gaps are invisible to every tool that learns from engagement. Everything we have built since is an attempt to measure that properly and to be honest about where the measurement stops.
About us
Where this came from
We took a real electronics catalogue and looked at the laptop shelf, 216 products, to answer what seemed like a simple question: if a shopper had to choose, could this catalogue help them? It could not. Forty-seven of the 216 recorded nothing anybody could filter on. No screen size, no memory, no storage, no processor.
The interesting part was not that the data was missing. It was that the standard way of deciding what to fix would have got the order wrong. Rank the gaps by how much data is absent and processor comes third, because 162 products lack it. Rank them by what shoppers actually said they needed and processor comes last, because only 2 of 32 stated requirements mention one at all.
That gap between absence and demand is the whole company. It is measurable, it is reproducible, and as far as we can tell nobody else is measuring it, because measuring it requires starting from the decision rather than from the clickstream.
How we work
Every number on this site can be reproduced from our own repository with one command. If we cannot show you how a figure was produced, we do not print it. That rule is the reason there is no conversion statistic anywhere on this site.
Our own research log records a spike that failed its criteria, a second run that passed for the wrong reason, and a third that finally held. We kept all three. A company that only publishes what worked is telling you less than it appears to.
Our ranking is stable at the top and less stable below it, and we print that next to the ranking rather than in a footnote. Precision about your own limits is cheap to give and very hard to fake.
The first thing we sell needs no code, no tag and no access to your systems. If the audit is not useful, you have lost a catalogue export and an afternoon. Nothing about the runtime is worth discussing until that part has proved itself.
Where we actually are