Privacy Policy
At Pulse, privacy isn't an afterthought -it's our foundation. We've built our technology to deliver powerful personalization without compromising user privacy.
Last updated: January 2025
Privacy Highlights
No cookies required
No PII collection
GDPR & CCPA compliant
SOC 2 Type II certified
Information We Collect
- •Device type and browser information (non-identifying)
- •Referring website or traffic source
- •General geographic location (country/region level)
- •On-site behavior patterns (searches, filters, browsing)
- •Time of visit and session duration
Note: We do NOT collect: names, emails, addresses, payment information, or any personally identifiable information (PII) without explicit consent.
How We Use Information
- •To provide real-time persona inference for personalized experiences
- •To improve our inference algorithms and accuracy
- •To generate aggregated, anonymized analytics for our clients
- •To maintain and improve our service performance
Data Storage & Security
- •All data is encrypted in transit (TLS 1.3) and at rest (AES-256)
- •We use SOC 2 Type II compliant infrastructure
- •Data is stored in secure, geographically distributed data centers
- •Regular security audits and penetration testing
- •Automatic data deletion after 90 days unless otherwise specified
What We Don't Do
- •We don't use cookies for tracking
- •We don't sell personal data to third parties
- •We don't create cross-site tracking profiles
- •We don't use fingerprinting techniques
- •We don't share individual user data with advertisers
Your Rights
Depending on your location, you may have the following rights:
✓Right to access your data
✓Right to rectification
✓Right to erasure ('right to be forgotten')
✓Right to restrict processing
✓Right to data portability
✓Right to object to processing
Questions About Privacy?
We're happy to answer any questions about how we handle your data.
privacy@thepulseapi.com